Due to the global shortage of memory chips, manufacturers are forced to increase prices or pass on part of the costs to buyers – even to the point of returning 8 GB RAM modules to top-end devices. Furthermore, the current situation is just the beginning of larger-scale changes, South Korean publication Chosun Biz reported.
According to journalists, the shortage of DRAM in the near future could lead to delays in bringing new products to market. Laptops and mobile devices are mainly at risk. According to the publication's sources, major manufacturers, including HP and Lenovo, have signed preliminary agreements with memory suppliers, trying to ensure supply ahead of the next product cycle.
Despite these measures, analysts warn that the imbalance between supply and demand remains and production volumes are not keeping pace with the growth of market demand. The most likely scenarios are a further price increase – up to 30% in the premium segment – or a reduction in the number of top models. At the same time, average memory costs in the industry have increased about 9%.
The real impact of the shortage is expected to become especially noticeable early next year. Then, at CES 2026, manufacturers will traditionally present new device lines, and the market will be able to assess the scale of delays and modifications in pricing policies.
